During my tenure at KISWA, I had the privilege of playing a pivotal role in various aspects of marketing. I was responsible for developing and executing the annual marketing plan, fostering a creative environment through managing brainstorming sessions, and enhancing the capabilities of my team by providing workshops and consultations. Additionally, I oversaw the digital marketing team and supervised the production of promotional content, ensuring it aligned with our brand identity. My role involved creating a well-structured ADS content calendar and media plan, managing media buying, and optimizing ADS results on a weekly basis.

I was also actively engaged in reviewing the activity of social media accounts, providing valuable insights through monthly reports and data analysis. Furthermore, I was instrumental in making strategic decisions regarding the choice of platforms and the type of content to optimize our reach. This included the communication and selection of influencers for impactful advertising campaigns. I efficiently resolved technical issues that arose during our marketing efforts and managed promotional platforms, consistently meeting a substantial monthly ad spend budget, exceeding 100,000 AED.

In addition to my marketing responsibilities, I had the unique role of consulting in the field of marketing planning, offering valuable guidance to enhance our strategies. As a business manager, I took on the responsibility of suspending accounts when necessary, ensuring the protection of our brand’s reputation. I managed marketing efforts across diverse platforms such as TikTok, Snapchat, Instagram, Google, and Twitter, spanning multiple countries, including KSA, BHR, OMN, KWT, UAE, and QAT. This multifaceted experience allowed me to develop a holistic understanding of marketing and contribute significantly to the growth and success of KISWA.